Excellence in Digital Engineering
Digital Excellence for European E-Commerce Platforms
We design, build and operate mission-critical e-commerce ecosystems for European businesses. From strategic consulting to technical operations, we deliver end-to-end solutions that drive revenue, optimise performance and support international growth.
Felicrea is the technology partner for demanding European businesses. Our expert teams combine deep e-commerce expertise, cutting-edge technology and operational excellence to turn digital ambitions into business reality.
Our Expertise
Comprehensive digital capabilities for complex e-commerce ecosystems
MOA & AMOA E-Commerce
From requirements gathering to operational governance
Learn More →Full-Stack Development
Custom platforms, CMS integration, and third-party connectors
Learn More →Cloud Infrastructure & Hosting
High-availability architecture with Docker, Kubernetes and continuous monitoring
Learn More →MCO & MCS
Operational and security maintenance for continuous performance
Learn More →SEO & Digital Marketing
Technical SEO, content strategy, and organic growth
Learn More →Artificial Intelligence
Local LLM, automated support, intelligent catalog management
Learn More →Why Choose Felicrea
- Global ExpertiseInternational teams with deep domain knowledge
- End-to-End OwnershipFrom business analysis to production operations
- Proven TechnologiesModern stack, scalable architecture, enterprise-grade security
- Long-Term PartnershipMCO/MCS, continuous improvement, and strategic guidance
Our Methodology
A structured approach that delivers results, from strategy to execution
- 01
Discovery & Strategy
We start by understanding your business objectives, technical constraints, and market positioning. Our business analysts and solution architects work closely with your stakeholders to define a clear roadmap aligned with your strategic goals.
- 02
Architecture & Design
Our architects design scalable, secure, and performant solutions tailored to your needs. We select the optimal technology stack, define integration patterns, and create detailed technical specifications that serve as blueprints for development.
- 03
Agile Development
Using agile methodologies, our development teams build your platform iteratively. Continuous integration, automated testing, and regular demos ensure transparency and allow for rapid adjustments based on your feedback and evolving requirements.
- 04
Quality & Security
Every line of code goes through rigorous testing - unit tests, integration tests, load tests and security audits. We ensure GDPR compliance, support PCI-DSS compliance where needed, and apply industry best practices for data protection and application security.
- 05
Deployment & Monitoring
We handle infrastructure provisioning, CI/CD pipeline setup, and production deployment. Our DevOps team implements comprehensive monitoring, alerting, and logging to ensure optimal performance and rapid incident response.
- 06
Continuous Optimization
Post-launch, we provide ongoing operational maintenance (MCO), security updates (MCS), performance optimization, and feature enhancements. Our teams continuously analyze metrics and user behavior to identify improvement opportunities.
Enterprise-Grade Technology Stack
We leverage proven technologies that power the world's most demanding platforms
Modern Frontends
- React & Next.js
- Vue.js & Nuxt
- TypeScript
- Tailwind CSS
- Progressive Web Apps
Robust Backends
- Node.js & NestJS
- Python & Django
- PHP & Laravel
- Microservices Architecture
- RESTful & GraphQL APIs
E-Commerce Platforms
- Magento / Adobe Commerce
- Shopify Plus
- Custom Headless Solutions
- Multi-vendor Marketplaces
- B2B & B2C
Cloud & DevOps
- AWS, GCP, Azure
- Docker & Kubernetes
- CI/CD Pipelines
- Infrastructure as Code
- Multi-region Deployment
Data & AI
- PostgreSQL, MongoDB
- Elasticsearch
- Redis Caching
- AI/ML Integration
- Business Intelligence
Third-Party Integrations
- Payment Gateways
- ERP Systems (SAP, Odoo)
- CRM Platforms
- Logistics & Shipping
- Marketing Automation
Industries We Serve
Deep expertise across multiple verticals
Retail & Fashion
Multi-brand e-commerce platforms, inventory management, omnichannel experiences, and personalized customer journeys for fashion and lifestyle brands.
B2B Commerce
Complex pricing models, quote management, bulk ordering, customer-specific catalogs, and integration with procurement systems for enterprise buyers.
Marketplaces
Multi-vendor platforms with seller onboarding, commission management, product approval workflows, and integrated payment distribution.
Luxury Goods
Premium user experiences, exclusive product launches, personalized concierge services, and stringent security measures for high-value transactions.
Felicrea in brief
Felicrea is the Felidata group’s digital agency for e-commerce platforms: MOA/AMOA consulting, full-stack development, cloud infrastructure, operational and security maintenance (MCO/MCS), SEO and artificial intelligence. Felicrea is operated by BTJT, Lda (Portugal) and works in French, English, Portuguese, Spanish and Italian.
Our Commitment to Excellence
What sets us apart in the digital commerce landscape
Transparent Communication
Regular status updates, demo sessions, and direct access to technical teams ensure you're always informed about project progress and technical decisions.
Scalable Solutions
We design for growth from day one. Our platforms handle traffic spikes during peak periods, scale to very large catalogues and support international expansion without friction.
Security First
OWASP compliance, regular penetration testing, encrypted data transmission, secure authentication, and proactive vulnerability management are standard practice.
Performance Obsession
Fast-loading pages, optimised database queries, smart caching strategies and CDN distribution deliver outstanding user experiences worldwide.
Multi-Level Support
Our L1/L2/L3 support teams monitor systems, handle incidents according to their severity and maintain comprehensive documentation for fast problem resolution.
Continuous Innovation
We invest in R&D, explore emerging technologies like AI and blockchain, and continuously evolve our practices to deliver cutting-edge solutions to our clients.
Frequently asked questions
What is Felicrea?
Felicrea is the Felidata group’s e-commerce digital agency. It designs, builds and runs e-commerce platforms: MOA/AMOA consulting, full-stack development, cloud infrastructure, MCO/MCS, SEO and artificial intelligence. It is operated by BTJT, Lda, in Portugal.
What do MOA and AMOA mean?
MOA (maîtrise d’ouvrage, project ownership) carries the business need of a project; AMOA (assistance à maîtrise d’ouvrage) helps formalise and steer it. Felicrea handles requirements analysis, functional design, governance (COPIL, COMOP) and acceptance testing through to go-live.
What do MCO and MCS cover?
MCO (maintien en condition opérationnelle, operational maintenance) keeps your platform available and fast: monitoring, backups, patching, optimisation. MCS (maintien en condition de sécurité, security maintenance) protects it over time: vulnerability scanning, penetration testing, hardening and incident response.
Which e-commerce platforms do you work with?
Magento / Adobe Commerce, Shopify and Shopify Plus, WooCommerce, PrestaShop, as well as custom headless solutions and composable commerce. We choose the technology according to your needs, not our preferences.
Do your AI solutions send our data to third parties?
We favour local LLMs deployed in your own infrastructure, on-premises or in a private cloud, so your data stays with you. A hybrid architecture with cloud APIs remains possible where appropriate.
Ready to Transform Your Digital Commerce?
Entrust Felicrea with your mission-critical e-commerce platforms. Let's discuss how we can accelerate your digital transformation.